OVERVIEW
Building a Digital Foundation for Growth
With an outdated website and poor visibility, OnlyAligner.com had to build a credible, high-performing digital foundation. As a premier provider of advanced aligner technology, their mission to make dental care accessible was hindered by a lack of trust signals and limited patient engagement.
They needed a presence that reflected their advanced technology and drove local leads quickly. We quickly pivoted the strategy to focus on creating a single, robust platform optimized for Local SEO and patient conversion.
Working closely with their team, we modernized their digital aesthetic, implemented secure coding standards, and optimized their content strategy to attract high-intent local traffic. The result? A scalable, patient-friendly digital practice that delivers both function and performance. In a short period, OnlyAligner saw a 26% increase in lead volume cementing their digital foundation for future expansion
Web Design
Local SEO Optimization
Content Writing
Website Maintenance
ABOUT CLIENT
Only Aligner: Dental Clinics
OnlyAligner.com is a premier provider of high-quality aligners and specialized orthodontic treatments, based in Surat, India. The clinic’s core mission is to make advanced dental care more accessible, discreet, and aesthetically pleasing through modern aligner technology.
The clinic operates as a dedicated, patient-focused practice committed to personalized treatment plans and utilizing the latest advancements in clear aligner therapy. OnlyAligner serves patients across Gujarat and surrounding regions, establishing itself as a trusted specialist in cutting-edge orthodontic solutions.
Challenges
Outdated website or SEO foundation
Poor Search Engine Visibility
Technical Performance Deficits
Lack of Trust Signals
Goals
Launch a scalable website to support future growth
Boost Local Search Visibility
Establish Digital Authority
Maximize Patient Conversions
STEP 1
The Building Blocks of a Patient-First Brand
To support modular design and ensure brand consistency across pages, we focused on three key visual elements:
Color Pallet
We utilized a clean, professional palette of whites and technological dark black. This sophisticated blend avoids a cold, sterile appearance while reflecting the clinic’s advanced technology and trustworthiness.
Typography
We selected the professional typefaces, Domine and Maven Pro, to achieve a perfect blend of modern flair and classic readability. This ensured all medical content was easily consumed by patients.
Iconography & Art Style
Authenticity was key, featuring photos of real people and simple icons to foster genuine connections. This clean style made the digital experience feel human, safe, approachable, and highly professional.
STEP 2
Optimizing for Search Visibility
With zero organic presence at launch, our SEO strategy was built from the ground up to ensure immediate local dominance and long-term authority.
Targeted Content: Developed SEO content for local, high-converting patient terms.
Keyword Focus: Focused on high-intent keywords that drive immediate appointments.
GMB Optimization: Fully optimized Google My Business profile for map-based leads.
Technical Audit: Executed comprehensive audit for site speed and technical health.
Content was written in plain language to support patients at every stage of their journey, while maintaining the authority needed for strong rankings.
STEP 3
Conversion & Maintenance Focus
This final stage focused on guaranteeing that improved visibility translated into predictable patient acquisition and sustaining the platform’s health.
We maximized lead capture by integrating seamless appointment scheduling directly into the new website design, minimizing conversion friction. To build immediate credibility, we systematically addressed the “Lack of Trust Signals” by developing and implementing essential patient testimonials and trust badges.
Finally, we established a routine for continuous Website Maintenance, guaranteeing the platform remains secure, fast, and high-performing for long-term growth and sustained technical gains.
our results
Built to Be Found: A New Site That Converts & Ranks
A foundational digital strategy was key in this partnership. iDigital Doctor moved OnlyAligner from having limited organic reach and an outdated design to a powerful, local patient acquisition platform. We built a high-conversion website that is visually credible, technically sound, and brings in qualified new leads.
Lead Acquisition & Growth
26% Increase in Lead Volume: The primary metric achieved by resolving technical and visibility issues, directly driving growth in patient inquiries. This proves the strategy converts traffic into tangible business outcomes.
Visibility & Technical Health
Top 3 Local Search Rankings & 45% Faster Page Load Time: Our Local SEO strategy secured prime ranking positions. This was supported by a technical audit that significantly improved site speed and performance.
Patient Experience & Trust
32% Reduction in Bounce Rate & Resolved Trust Gaps: The new, professional design successfully engaged patients, and implemented trust signals removed conversion friction, encouraging action and reducing abandonment.
Design
Creatives
