OVERVIEW
Establishing an Authoritative Digital Foundation
Dr. Rajeev Gehlot is a highly respected cardiologist whose clinical expertise was not reflected by a professional online presence. This created a significant disparity between his offline reputation and digital visibility.
The initial challenge was the complete lack of an authoritative digital footprint, which prevented him from capturing high-intent patient referrals and establishing vital online trust.
iDigital Doctor was engaged to provide a foundational digital launch a specialized strategy focusing on building a professional website, executing one-time SEO optimization, and creating expert medical content. This project was essential for securing his professional online identity and positioning him for long-term growth and digital authority in the competitive cardiology space.
Web Design
Local SEO Optimization
Content Writing
Website Maintenance
ABOUT CLIENT
Dr Rajeev Gehlot: Cardiology Specialist
Dr. Rajeev Gehlot is a highly respected and established Cardiology Specialist based in India. His practice is dedicated to providing high-level, specialized cardiac care and patient-centric treatment plans
His clinical model extends beyond typical general practice, offering a wide range of specialized services, including:
Advanced cardiac diagnostics
Chronic heart condition management
Preventative cardiac health consulting
Dr. Gehlot operates a patient-focused practice committed to utilizing the latest advancements in cardiac health. His primary objective is to ensure his digital presence accurately reflects his authoritative status and clinical credibility.
Challenges
No existing website or SEO foundation
absence of a dedicated digital platform
Technical Performance Deficits
Lack of Trust Signals
Goals
Launch a scalable website to support future growth
Boost Local Search Visibility
Secure Foundational Visibility
Maximize Patient Conversions
STEP 1
The Building Blocks of a Patient-First Brand
To support modular design and ensure brand consistency across pages, we focused on three key visual elements:
STEP 2
The Building Blocks of a Patient-First Brand
To support modular design and ensure brand consistency across pages, we focused on three key visual elements:
Logo & Brand Guideline
We established visual guidelines for logo use, defined the new color palette, and ensured consistent implementation across all digital platforms for stronger brand recognition.
Color Pallet
We defined a clean, trustworthy color palette (e.g., medical red, clinical whites, and professional grays) to reflect the gravitas of a cardiologist’s practice, ensuring visual consistency across all patient-facing material.
Typography
Fonts were chosen to provide structure and readability, reinforcing visual cues that signal professionalism, credibility, and accessibility, which is crucial for complex medical information.
Iconography & Art Style
Where icons were necessary (e.g., for specialized services), they were designed to be simple and clear, helping users readily understand complex medical concepts without confusion.
STEP 3
Focusing on Authority, UX, and Content Strategy
To design an authoritative and accessible website for Dr. Gehlot, we prioritized a professional User Experience (UX) and engagement model suitable for high-value specialty care.
We developed the site on Wordpress platform by integrating the newly created professional visual assets (including the red-accented color palette) that enhanced UI/UX and optimized the layout for both mobile and desktop platforms.
We also conducted in-depth keyword research to lay a robust SEO foundation for the website and used patient-centric messaging in the content to resonate with prospective patients. The content was designed to be highly informative while reinforcing the doctor’s authority.
The resulting site was not only tailored to patients seeking cardiology care but was also fully responsive in design, ensuring a consistent, professional, and fast experience across all devices. This ensured all visitors from new patients to referring physicians could access crucial specialized information quickly and easily.
STEP 4
Ensuring “Privacy First” via Data Consistency & Compliance
This final step secured the doctor’s professional integrity and ensured compliance across the web.
Data Consistency: Checked and optimized all medical directory profiles for 100% data accuracy and SEO trust.
Profile Optimization: Secured and optimized all external profiles; messaging matched the authoritative new website branding.
Platform Compliance: Ensured all website forms met necessary security and privacy standards for trustworthy patient intake.
Trust Integration: Optimized the site to integrate prominent spaces for displaying credentials and certifications, boosting credibility.
our results
Built to Be Found: A New Site That Converts & Ranks
A strong digital foundation was key in this partnership. iDigital Doctor moved Dr. Gehlot from having virtually no online presence to a professionally authoritative platform. We established his digital footprint, built crucial trust signals, and secured initial ranking targets necessary for long-term growth.
Digital Authority & Consistency
100% Online Presence Consistency: The primary goal of the foundational work was achieved by optimizing all medical and professional directory profiles. This consistency is vital for both SEO trust and patient confidence in the specialist.
Credibility & Trust Signals
4.8/5 Average Patient Review Score: The new platform provided the infrastructure to ethically generate and prominently showcase positive patient testimonials. This is the single most important factor for trust in high-value medical fields.
Visibility & Technical Health
95% Technical SEO Health Score: The one-time SEO audit and website setup successfully secured a high technical health score. This foundation ensures the site is fast, secure, and ready to compete for local cardiology search rankings.
Design
Creatives
